Valtik Studios

Outreach templates

Field-tested copy for cybersecurity firms. Cold email, LinkedIn connection messages, referral asks, past-client check-ins. Use these as-is or adapt to your firm.

Cold email: CT/NE small business IT leads

Targeting owner/operator or IT lead at 20-200 person companies. Works because it names a specific CT-relevant threat and offers something concrete.

Subject: Quick question about [Company]'s website security

Hey [Name],

I run Valtik Studios, a penetration testing firm based in [CT city]. I was
looking at the general exposure of mid-market businesses in [industry] and
[Company] popped up in our target-pattern analysis.

Couple of things I noticed that are worth a quick check:
- Your website is missing [HSTS / proper DMARC / CSP / whichever is accurate]
- [Company-specific observation]

We offer a free 48-hour security assessment for businesses in Connecticut.
It's automated plus manual review. You get a plain-English report with
findings, severity, and fix instructions. No sales call required.

If useful, here's the link: https://valtikstudios.com/free-check

Best,
Tre
Founder, Valtik Studios
https://valtikstudios.com

Cold email: compliance-driven prospect

For prospects who mentioned a compliance driver in a directory or LinkedIn post. Named trigger makes the outreach feel relevant, not spammy.

Subject: [Compliance framework] pentest for [Company]

Hi [Name],

Saw your [LinkedIn post / conference talk / SOC 2 announcement / etc.]
about [specific compliance thing]. We run [PCI DSS / HIPAA / SOC 2 / CMMC]
pentests as our primary service.

A few things about how we're different:
- Senior tester on every engagement, no junior handoff
- Report includes remediation with business impact, not just a CVE dump
- Compliance-aligned scoping so findings map to audit requirements

Typical engagement: 2-4 weeks, [price range].

Happy to share a redacted sample report if useful. Would a 15-minute
scoping call be helpful?

- Tre
Valtik Studios
https://valtikstudios.com

LinkedIn connection: CISO / Head of IT

Keep it under 300 characters. Reason for reaching out + no ask.

Hi [Name], saw your post on [specific topic]. Valtik Studios runs [relevant
service] engagements for [their industry] companies, so I read everything
coming out of [industry] security. Would love to connect and follow your work.

Referral ask: warm network contacts

Sent to past colleagues, clients, or MSP partners. Specific ask beats generic.

Subject: Quick ask

Hey [Name],

Valtik has grown to the point where we can take on a few more clients
this quarter. Specifically looking for:

- Mid-market companies going through SOC 2 or PCI DSS 4.0 readiness
- DIB contractors facing CMMC Level 2 attestation
- Healthcare practices needing the post-2025 HIPAA Security Rule pentest
- Any CT/NE company that got a "do you have a pentest report?" in their
  last vendor questionnaire

If anyone comes to mind, happy to handle the intro directly so you don't
have to vouch beyond "they might be useful to each other."

No pressure. Thanks for thinking of us.

- Tre

MSP partnership pitch

MSPs see pentest requirements in their clients constantly. Partnership model (referral fee or rev share) works. Keep it short.

Subject: Pentest partner for [MSP Company]'s clients

Hi [Name],

Your clients probably get asked "do you have a recent pentest?" a few
times a year. Cyber insurance renewals, vendor questionnaires, compliance
audits, the usual.

Valtik Studios runs pentest engagements at mid-market scale. Senior testers
only. Reports written for business readers, not just the SOC. Typical
engagement 2-4 weeks at $8K-$30K depending on scope.

We partner with MSPs in two ways:
1. Referral with [X]% fee on first engagement
2. White-label where Valtik's report is branded for your firm

Either works for us. Either structure, your clients get a competent pentest
and you get revenue on something you already hear about monthly.

15-minute intro call?

- Tre
Valtik Studios

Past-client quarterly check-in

Light-touch follow-up to past engagement clients. Low effort, high yield when they need another engagement.

Subject: [Company] security posture check-in

Hey [Name],

Quarterly check-in on my end. Two things I wanted to flag:

1. [Specific CVE / industry incident / threat relevant to them]
2. [Something their compliance framework updated, if applicable]

If it's time for [annual pentest / retest / scope expansion / new
engagement], happy to put together a proposal. Existing-client pricing
applies.

If not, just a ping to stay on your radar. Hope the team is well.

- Tre

Post-breach prospect outreach

When a prospect's peer competitor got breached. Tactful, not vulture-like.

Subject: [Industry] security conversation

Hi [Name],

You probably saw the [specific competitor / peer company] incident last
week. I run Valtik Studios, a pentest firm, and I've been thinking about
how [industry] companies should be reading the [specific attack pattern]
that caused it.

Couple of concrete things to check:
- [Specific control relevant to the attack pattern]
- [Another specific control]
- [A third]

Not pitching anything specific. Just wanted to share what I'd be checking
if I ran [similar industry role] at [Company].

If you want to talk through it, I'm around.

- Tre

Proposal follow-up

Sent proposal, haven't heard back in 5 business days. Specific question re-engages better than "just following up."

Subject: Re: [Project name] proposal - quick question

Hi [Name],

Wanted to check in on the proposal from [date]. One specific question
that might help you move forward:

Is [scope item / timeline / budget concern] the main thing holding this
up? If so, happy to discuss how we can adjust. If not, I can put together
a revision addressing whatever is.

If you've decided to go a different direction, no worries - just let me
know so I can clear the hold on my calendar for that window.

- Tre

Need help running outreach?

If you're an established cybersecurity firm struggling to convert pipeline, we sometimes work on revenue operations for peers. Primarily a service for firms in similar markets.

Contact us